The process of designing a story or experience is different.
each and every time.
Yes, the strategist cohort faces a business opportunity with the same trusty toolbox: an established set of frameworks, workshops, research methodologies, and so on. But the application of our thoughtfully selected tools and deliberate design never results in an experience we've seen before.
That's the beauty — and inherent nature — of strategy and research. Because each brand, product or experience has a distinct story to tell, it takes a hodge-podged, cherry-picked and tailored set of processes (with a teensy pinch of improv) to explore, identify, curate and bring that story to life.
The following links lead to selected snippets of stories and experiences I've helped design.
Additional clients
