Kaelyn Malkoski

come. Dive in.

Here's my resume.

Click on any of the following images to view some of the selected brands, products and experiences I've helped design. Or click here to learn a bit about me.

Annabelle Breakey.jpg — L'Oréal Group

user research
product ideation & strategy
design concepting

Cargill

value proposition toolkit
organizational alignment

Screen Shot 2017-08-29 at 8.09.43 AM.png — billion-dollar
tech company

retail strategy (pitch document)
merchandising strategy (framework development & workshop design)

Vitu

user research
brand strategy, identity & activation
marketing communications

Screen Shot 2017-10-10 at 4.13.39 PM.png — tobacco company

innovation lab

Vitality Health

brand positioning
website rebrand (strategy & identity)
corporate communications & collateral

Abstract energy.jpg — global, integrated
oil & gas company

brand narrative & character

Siemens MI

brand strategy
internal & corporate comms
marketing comms & sales collateral

Other work includes engagements with:

key capabilities

Strategy | brand strategy, futurescaping & growth strategy, framework development, innovation lab, product strategy, communications strategy
Qualitative research | ethnography, fieldwork, immersion, focus groups, stakeholder interviews & IDIs, concept testing
Brand | narrative, character, positioning, identity guidelines, architecture, naming
Product | ideation, design foundation, new market discovery
Marketing & comms | corporate comms, organization & cultural alignment tools, advertising, social media strategy, content creation

industry experience

Agribusiness
Automotive | manufacturing, electronic vehicle registration
CPG | beauty, food & beverage
Energy & oil
Financial services | futures & exchanges, consumer banking, insurance & reinsurance, wealth and asset management
Health & wellness | cognitive health, healthcare, fitness
Home furnishings
Location | location design & branding, location intelligence, mapping
Mass media & information
Technology & Internet